Aiming to keep the public properly informed, OPAP Group has incorporated the principles of Responsible Advertising and Marketing into its communication.
The company ensures that its advertising:
- Does not mislead regarding about the odds of winning and the amounts that can be won.
- Does not offer illogical incentives in order to attract more players with the promise that they will win anyway.
- Does not send the message that playing is a way of getting rich or a way out of financial difficulties.
- Does not offend and does not encourage racial discrimination or any discrimination regarding ethnicity, religion, gender or age.
- Does not associate playing with the use of substances, does not involve violence, sexual exploitation or illegal conduct.
To inform general public about Responsible Gaming, OPAP Group has designed an integrated communication campaign including print, newspapers, TV, radio and internet sites. The overarching message of the campaign is "THE GAME IS FUN ONLY WHEN YOU PLAY IT RESPONSIBLY". This campaign about Responsible Gaming, launched for the first time in the Greek market, proves the commitment of the company to the Responsible Gaming Principles.